A New Global Measurement Platform Built for Converged TV
United • Actionable • Automated
Today’s advertisers are experiencing a converged TV era and need an alternative approach to measurement – one that provides an independent, consistent, unified view of the fragmented marketplace. InnovidXP answers that call, delivering powerful cross-platform analytics to evaluate media and creative performance and inform strategic decisions to reach and engage audiences across screens.
We are uniting delivery, creative and measurement in one place, creating the only scalable, end-to-end solution to automatically count and attribute converged TV campaigns worldwide.
All Advertisers • All Platforms • All Markets
Publishers & Platforms
Video Impressions Daily
Innovid’s Jo Kinsella joins LUMA’s Terry Kawaja to discuss how enterprise-grade measurement, combined with the massive scale of our ad serving footprint, is creating a “super power,” providing advertisers with the most comprehensive view of cross-platform audiences and advertising available today.
Designed to meet the current and future needs of advertisers in a converged TV environment, InnovidXP includes:
Unified view of converged TV campaigns, providing consistent, independent analysis of linear and CTV, including audience reach and performance outcomes
Fast, secure, tag-free, automated process for onboarding brands at scale, powered by the largest independent global CTV ad server
Suite of reach extension analysis, from incremental reach between linear and CTV, to publisher-by-publisher and granular programmatic insights
Cross-platform analytics to continuously inform audience intelligence, and media and creative optimizations
Local, national and global scale, with coverage across all 210 DMAs, and the continued expansion of household- and person-level data
Unbiased, census-level measurement powered by independent ad impression delivery across more than 95 million U.S. CTV homes
Find out what InnovidXP means for you.